Back in 2003, Google bought a company called Applied Semantics. If you were to ask ten people on the street today if they had ever heard of a company with that name, seven or eight of them would probably say they hadn't. However, if you were to ask that same group of people if they had ever heard of something called Google Adsense, I have a feeling five or six of them would say they had. Applied Semantics supplied the technology that was needed to create Google Adsense. Have you ever been on a site with ads? If so, they most likely were supplied by Google Adsense. It's an incredible product. Anyone can post one line of javascript code into their website, and they immediately start displaying ads that they can use to make money. The technology from Applied Semantics allowed Google to retrieve information from different websites to allow highly-targeted ads to be used on those sites. Adsense is now a billion dollar business for Google. Sometimes, there are small unknown stories about products we use everyday. Stay tuned for more about interesting technology startups that you may use already, or that may help you solve problems in your life!
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